More than 6500 hotels across Europe and within the Mediterranean Sea compete with each other for the same target group of wellness guest with high quality and service expectations and more luxury demand, then the conventional holiday tourist. Overall the financial market volume of the wellness & SPA segment accounts to more than 4.8 billion Euro per year. A huge number and indicator for the enormous potential in this highly competitive market.
For eager hotels the first time booking wellness guest gets more and more into the focus as one bad impression or disappointed customer has a more negative effect on the hotels business as expected by most. Certainly it is as well important to ensure the same and stable service and quality standards overall but to gain new customers and long time bookers is much more important and lucrative.
Therefore the pre-booking phase has moved much more into the limelight. Websites have to be informative and representative and quality has to be obvious and transparent. Certifications, transparent quality and safety standards as well as rewards and positive references are the best way to persuade the potential customer to book and guarantee “certified quality”!
The information material handed to potential customers at travel agencies or other booklets and flyers often indicate or promise quality through nice words and lovely pictures but in the end the customer cannot rely on those “weak words and images”. Quality has to be representative and ensured with standardized certifications.
Many national governmental and juridical expected and checked safety-, health and/or quality standards, especially in Mediterranean countries are not recognized or accepted by many German, Austrian or Swiss customers as standards are different all around the globe. When different measures are taken into account the transparence for the customers is never given.
One of the best quality ensuring measures was and will always be the price level, but more and more hotels are able to offer highest quality also to lower prices and in times like these the competition via price is immense. Quality has its price but can be indicated and ensured by neutral, standardized and professional quality certifications as the European Wellness & SPA certifications.
“We certify QUALITY!”
When it comes to the external presentation and marketing Leading and Premium hotels often face difficulties to differentiate from cheaper and lower class hotels because their presentation often indicates the same quality and comfort levels. Certainly when the guests arrive at the hotels they will be faced with the reality and realize that the promised quality they booked at the cheap hotel does not fit with what they were promised. Therefore certifications by neutral and independent institutes, like the European Audit Institute Wellness & SPA guarantee service quality and highest wellness standards which the booking guest can rely on.
“We ensure INDEPENDENT and NEUTRAL audits and certifications!”
As we experience the tendency and demand by more and more wellness guests for certified wellness hotels one can also see the attempt of profit seeking organizations which offer quality certificates together with the sale and booking possibilities of the certified hotels. In these cases the quality certification which is mainly awarded by non-independent and non-neutral marketing organizations does not help the wellness guests at all as he cannot rely on the non given independence and neutrality needed to ensure highest wellness and quality standards.
What is the Wellness Europe Certificate?
Specially designed for 4 target groups the European Audit Institute Wellness and SPA has carefully set up individual standards and requirements as well as certification procedures including an mystery check consisting of more than 800 single criteria.
Wellness & SPA Europe Certificates can be awarded in four categories:
- Wellness & SPA Europe Certificate
- Golf & SPA Europe Certificate
- Medical SPA Europe Certificate
- Thalasso & SPA Europe Certificate
What does the Wellness Europe Quality Certificate guarantee?
The Wellness Europe Certifications guarantee BEST WELLNESS QUALITY!
More than 850 single criteria are checked within all different departments and facilities of an applying hotel during the pre- and mystery-check and ensure if with successful certification best quality and wellness standards as well as a wellness orientation complete concept for the entire hotel.
The entire certification process is supervised and controlled by a publicly sworn and certified expert for Wellness & SPA concepts and facilities. The neutrality and independence of the publicly sworn and certified expert is guaranteed by governmental supervision and careful testing for the awarded expert title. This independence assurance is passed to the hotel by the sworn and certified experts’ round stamp seal and therefore guarantees quality and independence of the entire certification process.
Who can attain the Wellness & SPA Europe Quality Certification?
The Wellness & SPA Europe Certificate is awarded to specially selected and applying wellness hotels which fulfill the criteria and quality standards set by the European Audit Institute Wellness & SPA. The hotels must at least provide a 4****Superior-Standard as well as an entire Wellness/SPA- conception within the hotel. Best service quality as well as highest internal and external facility standards together with certified and trained staff, are basic requirements as well as being one of the leading hotels in the area!